The interior design market has been in decline for the past five years. It is saturated and highly competitive. Plenty of designers are available in every city, retail giants keep furniture prices low to stop new market entrants, general contractors are used to three types of offers: repaint, replace and repair. A new branch of the market is getting more and more attention; no wonder it will rank first in popularity soon. The trend is refinishing with the architectural film.
The architectural film is an interior vinyl film used to reface solid surfaces. It beats other design alternatives: it is more durable than painting, less expensive than furniture replacement or choosing natural materials, it can be applied to any surface. These advantages make end-consumers choose the film over traditional design solutions. Customers always want a design to be unique and affordable. Therefore, interior designers are starting to advertise this very product as it fulfils both demands and is much easier to obtain and apply.
The trend is a great opportunity for one’s business to stand out whether it’s a start-up or a company with a regular customer base. The architectural film does not compete with other renovation methods, it creates a new one. A typical competition over a fraction of a paint supplies cost so one can have a slightly cheaper offering is not relevant in this case. The interior film merely diversifies the business providing end-consumers with more options. Bodaq Interior Film, proudly distributed on the North American market by Nelcos Distribution Inc., is an example of how potential this market segment is. Interior design firms like the material so much that they renovate their offices with the film from Bodaq and then promote it to their own clients.
It is an emerging sector of the market so the entry barriers are low. If you feel diversity as a competitive advantage could serve your business well, whether you are a designer, general contractor, house stager or anyone else related to the industry, this year is an excellent opportunity to hop on this train; the practice shows that word of mouth is spreading the news about the new product quite quickly. If you are interested in expanding your area of competence, visit bodaq.com to learn more about dealer options.